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SEO - Search Engine  Optimization & Search Engine  Submission

Web Promotion in Mumbai, Search Engine Submission and optimization 

Search Engine Optimization

What drives visitors to your website and keeps them there?

Attract Those Target Visitors

The first part of the process is getting visitors to your site through search engine promotion and other traditional marketing methods. As you increase your visibility, more visitors will come to see what the commotion is all about.

Keep Those Visitors

The second part of the process is keeping them there. If you provide quality information that is easy to access, you are giving the visitor what they are looking for. Don't give your visitors a reason to click away. Quality content means happy
visitors, and with enough happy visitors, you become an "authority" on your topic. Having a site recognized as an authority means good ranking in the search engines. ^Top

Who is  Your Audience?

So how do you get your visitors to stay on your site, and to return to it? First, you need to understand your audience. Who are you trying to reach? Create your pages with them in mind. Do you want to reach a narrow audience, or will you try to reach all levels of readers? Buzz words may make sense to you in your business, but will they reach your target audience? If you are a high-powered underwater basket weaving consultant, focused only on serious underwater basket weavers, you can keep the discussion on your site fairly technical. If, however, you really want to spread the joy of underwater basket weaving to a wider audience, you may want to keep the tone more general, giving newcomers to underwater basket weaving the information they need to become as enthralled by basket weaving as you are. ^Top

Content is Pioneer. Good Content means Good Rank
 

Good content is pioneer to search engine submission and search engine optimization website promotion success. All the bells and whistles in the world will not hold an audience like compelling information. Ask yourself: Why would a visitor stay at my website? What are they looking for? What do I have that they need? What holds them there once I've got them visiting? You have to tell your story in a way that will keep your visitors interested and coming back for more. ^Top

Get Your Visitors Involved

Articles on Search Engine Submission and Optimization

So what kind of content do you need to provide for your visitors? If you have a site selling gardening books, you will have lists of the titles you have for sale, an order form, and contact information. Everybody else selling gardening books will have these pages too. How do you rise above the crowd? How do you stand out as the definitive gardening book website? ^Top

Offerings and proposals to customers

What else can you add to this mix? Think about adding professional gardening book reviews, a gardening book club, FAQ's about gardening, gardening articles, a rating system for books, audience book reviews, and other gardening-related topics. Adding this type of information gives your visitors more reasons to keep coming back to your site. Offer free tools, create a forum. Set up a newsletter for your audience with your topic, adding in a discount for your product for newsletter readers. Give your audience a reason to come back to your website.  ^Top

Major search engine of the world

Major Search Engines on the World Wide Web


Google
http://www.google.com/
Google recently (3-3-2000) added it's page rank algorithm to a branded edition of the Open Directory Project. On July 1, they announced that they would become the premier provider of search results for non-directory matches on Yahoo.

Running as a research project at Stanford University, Google has been online since late 1997. In mid 1999 received a $20 million dollar investment of seed capital that has helped it land the top spot on Netscape Net center.

Google offers some of the most unique results of any search engine. Using a system called PageRank, Google filters a large portion of the irrelevant results. It also has a built-in bias towards EDU and GOV sites that is a refreshing change from the other .com spam laden search engines. Google currently lists 25million pages in its database, and is gearing up for a major crawl to put it over 100million pages. On Jun 3, 1999 Google received an influx of seed capital ($25 million) from Sequoia Capital. They have also cut their ties with Stanford and are now operating as a completely standalone engine. In mid 2000 they were chosen as the premier provider of search results on Yahoo. ^Top


Google, Inc.
2400 Bayshore Parkway
Mountain View, Calif. 94043
650-318-0200
Fax: 650-618-1499
Email: info@google.com
Web: www.google.com                       ^Top

AltaVista
http://www.altavista.com/
Alta went online in late 1995. It started in DEC's Research lab in Palo Alto, CA. The idea for the name AltaVista originally came from a laboratory white board that had been partially erased. The word Alto (of Palo Alto) was juxtaposed beside the word Vista and someone called out, "How about AltoVista!" which led to the name AltaVista, meaning "The view from above." Other notable AltaVista inventions have included the first-ever multi-lingual search capability on the Internet and the first
search technology to support Chinese, Japanese and Korean languages via its translator Babel Fish. It was the Web's first Internet machine translation service that can translate words, phrases or entire Web sites in English to and from Spanish, French, German, Portuguese, Italian and Russian. Alta also has a multimedia search to explore the web for photos, videos and music, with an estimated index of over 90 million multimedia objects.
Altavista Timeline April 1995 AltaVista is conceived by Digital Equipment Corp. engineers. The idea was to develop a software "spider" to crawl the Web, indexing and presenting the information it found. December 1995 AltaVista launched altavista.digital.com. As it later turned out, this was a major blunder. 1997 AltaVista is provided exclusive provider status for Yahoo. 1997 November Signs with DoubleClick advertising broker. 1997 Aborted attempt at an IPO by Digital (try 1). 1998 Digital is sold to Compaq. Many have speculated that Digital sold it to Compaq for a song ($1, dinner and a movie). 1999 Compaq plans an IPO for Alta (try 2). 1999 January, Alta became a wholly owned subsidiary of Compaq Computer Corporation. Compaq purchased Shopping.com in March and Zip2 Corporation in April of that year which are also heavily laced into the portal. June 1999 Compaq pays a record $3.3million for the domain name. Altavista.com. Aug 1999 Altavista is sold to CMGI announces IPO (try 3). All ipo's fail. In August of 1999, CMGI, Inc. acquired 83% of our outstanding stock from Compaq, and Shopping.com and Zip2 became wholly owned subsidiaries of AltaVista. Later in 1999, AltaVista acquired Raging Bull, June 2000 Flat-fee internet service in england is announced as a Hoax. UK Head Andy Mitchell quits saying he wants to spend time with his family (ya right, he was fired). Nov 2000, Alta goes through two rounds of job cutting. Oct 2000 Alta chief Rod Schrock quits saying wants to spend time with family (ya right, he was fired). They recently added Ask Jeeves search technology in 1999 (you can now put questions to Altavista instead of just keywords). After serving results to Yahoo in 1997, Altavista briefly fed results to MSN but now is 100% on their wo It also features the Open Directory Project list of sites. Dumped Looksmart directory late in 1999 and picked them up again in mid 2000. Dumped ODP in late 1999. AltaVista claims to have been awarded more search-related patents (60) than any other company in the world. ^Top


They also have foreign divisions:


Oct 99 launched altavista.se, Swedish site
December 1999 altavista.co.uk, UK site
February 2000 altavista.fr, French site
March 2000 altavista.nl, Dutch site
April 2000 altavista.it, Italian site
July 2000 altavista.in, India site
AltaVista Company
1070 Arastradero Road
Palo Alto, CA 94304
P:650-320-7700
F:650-320-7720
www.altavista.com
Office Locations
San Mateo, CA - Irvine, CA - Chicago, IL - New York, NY - London, England
info: Altavista Company History
Current number of employees: 950

Excite
http://www.excite.com/
Announced Jan 19, 1999 that it would be acquired by @Home.com.


Founders Mark Van Haren, Ryan McIntyre, Ben Lutch, Joe Kraus, Graham Spencer, and Martin Reinfried The five hackers and one political science major set off at once for the Stanford library to research the best way in which to fill the information search-and-retrieval void. In December of 1994, Kleiner Perkins Caulfield and Byers, and Institutional Venture Partners invested in Excite with the purchase of a $4000 hard drive. ^Top

Went online in Dec 1995. In mid 1997, Excite acquired Magellan and later in 1997 also purchased WebCrawler. Excite also includes its directory service, Excite Channels. In October of 1995, Architext launched the Excite services. Exclusive distribution agreements were signed with Microsoft Network and Netscape. The company officially changed its name to Excite, Inc., and soon after went public with an initial offering of 2 million shares at $17 per share.

Users may also search specific news stories, however news stories are not archived and fall off of the system within a few weeks. Developed and run by Architext in California. It offers both keyword-based searching and also concept-based searching (it will not only search for the terms you type in but also similar terms). Excite also provides an interesting lineup of dynamic pages for various operating systems. There is a specific display for WebTV since webtv in rather unique - webtv users should use the LOOK=webtv option. Non WebTV users can try something like: this to see what the webtv folks are seeing. Excite has lost (mid 1999) its spot as the search engine of choice on AOL Netfind and on Netscape. Now (july 2000) using Looksmart for directory services.

Excite@Home
450 Broadway Street
Redwood City, CA 94063
Main Number 650.556.5000
Main Fax 650.556.5100
News Bureau 650.569.5195


HotBot
http://www.hotbot.com/
Went online in May 1997. HotBot was owned and operated by Wired Magazine, but Wired Digital was recently purchased by Lycos. Search results are served by the Inktomi database. It formerly used LookSmart for categorized directory of sites listings but has switched to The Open Directory Project in Mid 1999. Inktomi, was originally created by Paul Gauthier and Eric Brewer at the University of California, Berkeley. Hotbot also uses the Direct Hit click through data to manipulate results.


Wired Digital
660 Third Street, 4th Floor
San Francisco, CA 94107
main number 415-276-8400
fax number 415-276-8599

WebCrawler
http://www.webcrawler.com/
WebCrawler went online way back in the spring, 1994. It is another one of the search engines that was started as a research project - this one at the University of Washington developed by Brian Pinkerton. AOL bought it in mid 1995 and was then bought by Excite in late 97. Although owned by Excite, it still runs WC as a standalone search engine. Unique in that it is the only search engine to default to site summaries off. WebCrawler is noted as the first major search engine to author and use the Robots Exclusion Standard. ^Top

Inktomi
http://www.inktomi.com/
Derived from a search engine developed at UC Berkeley. Inktomi was founded in 1997 by two University of California at Berkeley researchers Eric Brewer and Paul Gauthier. Working on a federally-funded project, the computer scientists developed a way to achieve supercomputing power at microcomputer prices.

The company's name, pronounced "INK-tuh-me," is derived from a Lakota Indian legend about a trickster spider character. Inktomi is known for his ability to defeat larger adversaries through wit and cunning.

There is an ever-changing list of Inktomi partners: HotBot, AOL Netfind, Yahoo, ICQ, iWon, GeoCities, Search MSN, GoTo, Snap, Aeneid, N2H2, Anzwers.au, Goo.jp, Canada.com, RadarUol, ICQit.com Yahoo, and Searchopolis. Inktomi is also huge in the server cache'ing business in Europe. A full list of Inktomi Partners.

Not only noted for its powerful world wide search engine, there also are accomplished in the powerful technology of directory building via spidered page results. Their directory engine uses a technology called "Concept Induction™" to automatically analyze and categorize millions of documents. Concept Induction incorporates algorithms that model human conceptual understanding of information.


U.S. Headquarters
4100 East 3rd Avenue
Foster City, CA 94404
650-653-2800 Phone
650-653-2801 Fax
email: info@inktomi.com
http://www.inktomi.com
European Headquarters
Inktomi Corporation
Aldwych House
81 Aldwych
London WC2B 4HN
United Kingdom
tel 44.0.207.430.5700
fax 44.0.207.430.5757
e-mail: europe@inktomi.com

Infoseek
http://www.infoseek.com/
(8-25-2000) After toying with the whole site directory modle, Infoseek still spiders occasionally. It also is building a large directory of sites cross linked to search results (GoDirectory).

Went online in August 1995 as a directory service. However, in late 97, a new full indexing search engine called Ultra went online with 25million URLS. In 1999 a 45% stake of Infoseek was purchased by Disney and is in the process of building a new
site called GO.com. It was rumored that Infoseek as a standalone search engine will cease with the start of GO - that did not come to pass. Infoseek briefly fed Cnets Search.com in 97-98. Jan 1, 1999: Infoseek is now part of the Disney GO network having sold a full percentage stake to Disney.

GO.com
5161 Lankershim Blvd.
North Hollywood, CA 91601

Web Site: http://www.go.com
Phone: 818-623-3200
Fax: 818-623-3577

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Google and search Engine Optimization

One of the most important aspects of ranking for Google and other search engines is good content. Google wants their search engine users to find what they are looking for, a successful search experience for their users. The keywords included in your site are important; after all, those are the terms your potential visitors are searching for. Now not only do you have your catalog pages and ordering information, but you also have a more in-depth treatment of the topics you have addressed in your articles, book reviews, and other materials. More keywords in more places means you have a better chance of matching a potential visitor's search.

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